How to Create an Event Website with Ticketkart and Boost Promotion

Whether you're organising a festival, concert, conference, or community gathering, building a well-designed event website is crucial for attracting attendees and boosting ticket sales. Ticketkart offers an all-in-one solution that helps event organisers manage everything from ticketing to promotion.

Table of Contents:

1. What are some examples of successful event websites?
2. How can social media integration help promote events on a website?
3. Why digital marketing is essential for event promotion
4. 10 Tips to Optimise Your Event Website for Promotion
5. How to create an event website with Ticketkart
6. Post-event follow-up and future planning

What are some examples of successful event websites?

Platforms like Eventbrite, Meetup, and Ticketmaster provide great inspiration. Ticketkart operates in a similar way, allowing event creators to easily set up their event pages, sell tickets, and promote their event.

How Social Media Integration Boosts Event Promotion:

Integrating social media widgets or sharing options on your Ticketkart event page helps spread the word quickly. People who are interested in your event can share it with their network, reaching a larger audience.

Social media features:

• Add share buttons for platforms like Facebook, Twitter, Instagram, and LinkedIn.
• Embed a live social media feed for ongoing event updates and buzz.

Why Digital Marketing Matters:

Digital marketing, including SEO, social media, and email campaigns, plays a pivotal role in driving ticket sales and engagement. Ticketkart’s platform can be integrated with various marketing tools to help you reach more people and track your marketing efforts.

10 Tips to Optimise Your Event Website for Promotion:

1. Ensure Your Event Website’s UX is Up to Scratch:

   • Use Ticketkart's intuitive design tools to create a seamless, mobile-optimised user experience. Clear navigation, fast loading times, and easy ticket purchasing should be top priorities.

2. Create and Optimise Your Event Page:

   • Use Ticketkart's customisable templates to craft an event page with all the essential information, including date, time, venue, and ticket options.
   • Make sure you include engaging visuals, like photos or videos of past events, and create a compelling event description.

3. Present Event Information Clearly and Concisely:

   • Display critical details—date, time, location, ticket types—prominently on your Ticketkart event page. Keep the language clear and targeted to your audience.

4. Invest in SEO and Use Event-Based Keywords:

   • Use SEO-friendly features within Ticketkart to improve your event's search engine ranking. Include keywords related to the event's genre, location, and target audience to make sure your event shows up in relevant searches.

5. Highlight the Benefits of Your Event:

   • Showcase why attending your event is worthwhile—highlight featured speakers, special performances, or exclusive perks to encourage signups. Use clear CTAs (Call-to-Actions) to drive ticket purchases.

6. Branding and Design Consistency:

   • Customise your Ticketkart page to align with your event's brand, using consistent logos, colors, and fonts. This ensures a cohesive experience for your audience across all platforms.

7. Use Paid Ads to Boost Visibility:

   • Use paid advertising options like Facebook or Google Ads to target your audience directly. Promote your event to a wider crowd, driving traffic to your Ticketkart page.

8. Create Engaging Event Content:

   • Share engaging media such as behind-the-scenes videos, speaker interviews, or sneak peeks into event preparation. Engaging content will build excitement and attract more attendees.

9. Maximise Email Marketing:

   • With Ticketkart, you can segment your email list to send personalised emails about your event. Send out reminders, promotions, and follow-ups to drive more ticket sales and keep attendees informed.

10. Leverage Reviews from Past Attendees:

    • Social proof matters! Showcase testimonials and photos from previous events to build credibility. Use positive feedback to encourage new attendees to purchase tickets.

How to create an event website using Ticketkart

Ticketkart is a powerful all-in-one event management platform designed to make your event planning process effortless and professional. Whether you’re organising a conference, concert, webinar, or any event, Ticketkart provides an intuitive, user-friendly, and highly customisable solution. Even if you have zero coding skills, you can still create a stunning, fully branded event website in less than an hour.

Here’s a step-by-step guide on how to create your event website using Ticketkart, with attractive customisation options that will help your event shine.

1. Sign Up and Get Started in Minutes

• Fast & Easy Account Setup: Begin by signing up for a Ticketkart account. The process takes less than a minute, and you’ll be ready to start creating your event website immediately.
• User-Friendly Interface: Once you're logged in, the dashboard provides access to all the tools you need to create your stunning event website without any hassle.

2. Create Your Event in a Few Simple Steps

• New Event Setup: Click on the “Create Event” button in your dashboard. Choose whether your event is a one-time occurrence or a recurring event, and fill out the basic details like:
  • Event Name
  • Date and Time
  • Location (for in-person events) or Virtual Platform Link
  • Event Description

Whether you’re hosting a conference, a workshop, or a virtual concert, Ticketkart supports all event types with customisable options tailored to your needs.

3. Customise Your Event Website to Match Your Brand

Here’s where the magic happens! With Ticketkart’s visual editor, you can easily design a beautiful, professional website that aligns with your brand’s personality.

• Drag-and-Drop Design: Upload your logo, adjust colors, and select fonts that best represent your brand. You can drag and drop various content blocks (like text, images, and videos) to build a layout that captures the essence of your event.
• Instant Preview: See your event website come to life in real-time with the built-in preview feature.
• Mobile-Responsive: Your website will look great on all devices, from desktops to smartphones, ensuring your attendees have a smooth experience no matter where they are.

4. Set Up Online Ticket Sales—The Easy Way

Ticketkart simplifies ticket sales, making it easier than ever to sell and manage tickets for your event.

• Multiple Ticket Types: Offer different ticket categories (VIP, early bird, general admission) with varying price points.
• Discount Options: Create special promotions like early-bird discounts, group rates, or special offers for loyal customers.
• Secure Payments: Support for multiple payment methods ensures your attendees can easily purchase tickets, including credit cards, PayPal, and more.
• Instant Confirmation: As soon as an attendee buys a ticket, they’ll receive an email with their ticket and a confirmation of their purchase.

5. Promote Your Event with Advanced Marketing Tools

Take your event marketing to the next level with Ticketkart’s built-in promotional features:

• Email Campaigns: Integrate your email marketing tool to send personalised campaigns to your mailing list, keeping them updated and excited about the event.
• Social Media Sharing: Enable social sharing buttons on your event page so attendees can spread the word across Facebook, Instagram, Twitter, and LinkedIn.
• Referral Programs: Engage with affiliates and partners by offering them unique discount codes or affiliate commissions to help drive ticket sales.
• Promo Codes: Offer special discount codes for your attendees to boost ticket sales and drive urgency.

6. Track Performance with Real-Time Analytics

Stay on top of your event’s performance with Ticketkart’s analytics tools, which give you real-time insights into how your event is progressing.

• Real-Time Data: Track ticket sales, page views, and user engagement.
• Detailed Reports: Access in-depth reports on attendee behavior, sales trends, and traffic sources to refine your marketing efforts.
• Make Adjustments on the Fly: With real-time data at your fingertips, you can make adjustments to your event details, marketing strategies, and more—all in real time.

7. Manage Your Event Anytime, Anywhere

The Ticketkart mobile app gives you the power to manage your event from wherever you are, keeping things smooth and professional:

• Check-In Attendees: Use the app to check in guests, scan tickets, and ensure a seamless entry experience at the event.
• Monitor Attendance: Track attendee numbers and adjust your strategy as needed, whether you're on-site or remote.
• Keep Your Event Organised: Easily make changes to event details on the go.

8. Automate the Registration Process for Efficiency

Save time and reduce stress with Ticketkart’s automated registration tools:

• Custom Registration Forms: Capture the information you need from attendees, like preferences or special requests, during the registration process.
• Automated Emails: Set up automated confirmation emails, ticket delivery, and event reminders, ensuring no detail is missed.
• Payment Processing: All payments are handled securely and automatically, so you can focus on what matters most—your event!

9. Post-Event Follow-Up and Continuous Engagement

After your event wraps up, Ticketkart helps you maintain relationships with attendees and plan for future events:

• Feedback Surveys: Automatically send out surveys to gather attendee feedback and improve future events.
• Data Analysis: Use the analytics from your event to understand what worked and where you can improve.
• Keep the Conversation Going: Continue engaging your audience by sharing updates, event highlights, and special offers for future events.

Why Ticketkart?

With Ticketkart, creating an event website isn’t just easy; it’s a powerful way to elevate your event’s presence, drive ticket sales, and create a seamless experience for both you and your attendees. From customisable event pages to secure ticket sales and real-time analytics, Ticketkart offers everything you need to make your event a success.

Start building your dream event website today—no coding required!

Ready to get started? Sign up now and create an event website that stands out and delivers results.