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QR codes — or quick-response codes — are becoming essential tools for modern event management. In 2022, over 89 million Americans used a QR code scanner, and that number is expected to reach 100.2 million by 2025.
These simple, scannable codes make event check-in easier for attendees and offer organisers powerful data insights. At TicketKart, we've helped thousands of organisers host smooth, efficient, and memorable events — and QR codes are one of our most effective tools.
This guide walks you through everything you need to know to successfully use QR codes at your event, from marketing to check-in.
An event QR code is a scannable square code that stores a digital ticket or links directly to event-related information. Attendees can access it using a smartphone camera, making check-ins and content access quick and contactless.
QR codes can be used to:
Replace paper tickets
Link to schedules, maps, or event pages
Facilitate networking (e.g., digital business cards)
Connect attendees to polls, surveys, or presentations
No special scanner is required — just a mobile phone and a web browser.
There are three main ways event organizers can use QR codes effectively:
QR codes are a powerful tool to connect your offline marketing to your online presence.
Use QR codes on:
Posters, flyers, and banners
Event merchandise
Magazine ads or brochures
Direct mail and print invitations
Link them to:
Your TicketKart event listing
Registration or ticket purchase pages
Speaker bios or highlight videos
💡 Pro Tip: Include a short explanation and a website URL for those unfamiliar with QR codes or without smartphones.
On the event day, QR codes streamline information sharing and enhance the attendee experience.
Use QR codes for:
Digital schedules and maps
Parking or entry instructions
Access to lunch menus or vendor info
Name badges (for networking)
Interactive content like Q&As or live polls
💡 Pro Tip: Make sure your printed QR codes are large, clear, and placed at eye level for easy scanning.
With TicketKart, each ticket automatically includes a unique QR code that can be scanned for fast, secure check-in.
Benefits include:
Faster queues and reduced wait times
Real-time tracking of attendee check-ins
Fraud prevention and access control
Seamless VIP or multi-zone access management
💡 Pro Tip: Always test the internet connection at your venue. Have a printed guest list as a backup just in case.
Creating QR codes is simple. Here are three ways:
When you create an event on TicketKart, each registered attendee automatically receives a digital ticket with a built-in QR code. Use the TicketKart Organiser App to scan attendees at the door.
Want a QR code for your marketing materials? Free tools like Canva, QR Code Generator, or Adobe Express let you create codes that link to your event page.
Use tools like Bitly or TinyURL to shorten links and generate custom QR codes that direct traffic to your event page or promotional landing page.
| Use Case | Examples |
|---|---|
| Marketing | Posters, ads, social media, emails |
| Event Experience | Maps, schedules, vendor info, badges |
| Entry & Access | Ticket scanning, VIP areas, activity check-ins |
| Post-Event | Feedback forms, photo galleries, replays |
Test on multiple devices — iOS and Android
Use mobile-optimized pages — attendees scan on their phones
Keep the link live — especially for printed materials
Design for contrast — dark QR codes on light backgrounds scan best
Add a call-to-action — like “Scan to Register” or “See Full Schedule”
If your QR code is printed on merchandise or banners, make sure the linked page stays relevant — even after the event. You can:
Redirect the page to future events
Showcase highlights or photos
Collect post-event feedback
Using a dynamic QR code generator or TicketKart’s event tools can make this easier to manage.
From first impressions to check-in and follow-up, QR codes simplify logistics, improve attendee engagement, and provide you with actionable data.
By incorporating QR codes at every stage — with the help of TicketKart — you can deliver a more professional and streamlined experience.
Ready to use QR codes for your next event?
Choose your ticket types — QR codes are generated automatically
Use the TicketKart Organiser App to scan and track attendees
Enjoy a smooth, modern, and efficient event experience!
Need help? Contact TicketKart Support
